Top 6 SEO Benefits for Your Tech CompanyGary Williams
We live in a technological world today and this means tech companies have to come up with unique digital innovations to solve various emerging issues. As such, tech companies are engaged in a fierce competition as they try to attract new customers.
With this in mind, it’s only logical to incorporate a winning marketing strategy. This strategy must include SEO if you fancy a seat at the big boys’ table.
What can SEO do for my tech business? Well, here are some numbers to crunch on.
- Each month Google produces results from over 100 billion searches
- Search engines generate 93% of all web traffic
- Of all marketing strategies, 57% of B2B marketers agree that SEO generates the most leads.
- Around 75% of users searching for online content end their search on the first page of the search engine results page.
Now that you have a slight idea of what SEO can do for your tech business, let’s dive into the core SEO benefits your business stands to benefit from.
Improve Lead Generation and Site Traffic
Tech companies may be in demand for their products and services but assuming that lead generation is easy due to this high demand is misleading. On the contrary, the high demand makes it twice as difficult to convince people to check out your offerings.
Over 2 billion people go online every day for various online activities. A whopping 93 percent of these activities start with a search on multiple search engines. With an SEO strategy on your side, a good one for that matter, people will be able to find your products and services from the search engines.
This will save your company thousands of dollars spent on advertisements trying to persuade and create interest in people for your products and services. As a result of the increased traffic to the site, you’ll gain more leads.
Build Brand Credibility and Authority
Think of this. How many times do you turn to Google for answers? Every time, right? How many times do you go past the first page of the results? Zero. This means all websites ranking on the first page have a better chance of generating leads.
Your prices may be competitive and churn out a ton of content, but without the consumer’s trust, there’s no chance they’ll buy anything from you.
People trust Google, just like you do. Therefore, if Google places you on the first page for a certain keyword or key phrase, then it means your content is credible and authoritative. This will help formulate build a solid relationship with your consumers and ultimately gain their trust.
SEO is a Long-Term Strategy
Getting to the top of SERP for your tech company is a real hassle. It may take you anywhere between 6 to 12 months to get optimal results. Don’t give up because once you gain top ranking status, dethroning you from the first page will be a real hassle as well.
Therefore, it’s vital to focus on the bigger picture which will bring in numerous benefits once you start ranking on the first page. The only reason your tech company will rank lower is because of Google’s algorithms which change from time to time.
For any business, the constant headache is how to reduce costs. It doesn’t help to pay for marketing using multiple ads yet they don’t bring in the desired revenues.
With SEO, it’s different. It’s cost-effective compared to other forms of marketing such as social media marketing, email marketing, or even PPC.
In fact, SEO rankings get more clicks (71.33% of all searches) than PPC despite the latter ranking above organic rankings.
This seems odd but the real reason is people tend to skip the PPC ads because they believe they’re after money. You can also blame Google’s algorithm for gaining users’ trust.
With these eye-opening statistics, maybe you should consider pausing your paid ads and instead turn your focus on SEO.
Edge Your Competition
It’s survival for the fittest, especially for an in-demand service or product in the tech space. This leaves you with two options, hunt or get hunted. Here’s how SEO can keep in you in business. Let’s say another tech company deals in the same services and products like yours.
However, they have an SEO optimized website while you don’t with everything else remaining constant. This means they rank way better than you in SERPs which also translates to a higher probability of landing clients.
With this one difference, your competitor is bound to grow faster than you. If your competitor is investing in SEO, then you must follow suit or else you’ll become extinct.
SEO will Improve Your PR
These two are different and may appear unrelated, but a closer look reveals both PR and SEO can work hand-in-hand to deliver stellar results. Here’s how:
Link building is a critical part of any SEO strategy. The more links you have referring your site, the more authority and relevance you build around your site. However, the first step to link building is identifying link placement opportunities. They include news publications and blogs among others.
The best PR strategy will take advantage of the major publications and personalities to get the word out about your tech company. Increased publicity means increased backlink opportunities.
Having a stunning website with the best content doesn’t cut it in today’s competitive environment. You should strive to rank on the first page of SERPs and ultimately to the top 3. This will attract more visitors to your website and, in turn, generate leads for your tech company.
It’s also vital to always remember the online landscape undergoes constant changes. Thus, you must ensure you have a team to keep an eye on such changes. Remember, the first to incorporate the changes is the first to reap the benefits discussed in this article.
So, what are you waiting for? Start optimizing your website today and watch as the magic unfolds before your eyes.